In the heart of the Sunshine Coast, China Coyle has transformed the beauty industry with her innovative platform, Beauti Software.
After more than two years of development, her simple idea turned into a seven-figure business.
Bridging the Gap in Beauty Business Management
At 34, China Coyle is reshaping the beauty industry—not with a brush or scissors, but with technology. As a former salon owner, she knows firsthand how overwhelming it can be to juggle appointments, marketing, and business growth while still focusing on clients. While many business management tools exist, none were built specifically for beauty professionals.
Determined to change that, she secured funding and spent over two years developing Beauti Software. Her platform combines a seamless booking system, an integrated Canva interface for branding and marketing, and a business growth academy—all designed to help salon owners work smarter, not harder.
From Salon Owner to Tech Entrepreneur
Coyle’s journey began at just 19 when she built her own salon from the ground up. Over time, she shifted her focus to strategy and coaching, working closely with beauty businesses across Australia and overseas. That’s when she noticed a major gap—salon owners lacked a software solution tailored to their unique needs.
Determined to fix the problem, she launched Beauti Software a year ago. The response was immediate. More than 150 beauty business owners across Australia now use the platform to streamline their daily operations and focus on growing their brands.
Learning Tech from the Ground Up
Despite her deep roots in the beauty industry, stepping into the tech world was a whole new challenge. With no formal background in software development, Coyle had to learn the ins and outs of coding, product design, and technology management to bring her vision to life.
Now based on the Sunshine Coast, she’s built a strong network within the local business community. She also collaborates with salon owners on content creation, filming days, and business support, fostering a sense of community within the industry.
Beauti Software’s Rapid Growth and Global Expansion
Beauti Software is continuing to grow, that has led Coyle to expand her development team and is rolling out new features she says are unlike anything else on the market.
The next step? Expanding beyond Australia, with launches planned for New Zealand and then the UK.
From a teenage salon owner to the founder of a thriving tech company, Coyle’s journey is a testament to passion, persistence, and innovation. With Beauti Software, she’s not just offering a business tool—she’s transforming the way beauty professionals manage and grow their businesses.
Published 3-Feb-2025