What do you get when a Queensland baker swaps snakes for sausage rolls and ditches khakis for Crocs? A viral moment that’s putting Kenilworth Bakery on the map.
Kenilworth Bakery Bares All In Viral Parody Of Robert Irwin’s Bonds Shoot
Kenilworth Bakery on the Sunshine Coast has sparked laughs nationwide after owner Jeff Sanders recreated Robert Irwin’s viral underwear shoot, swapping wildlife for pastries and streetwear for Aussie cheek.
The tongue-in-cheek photoshoot took place outside the bakery on Elizabeth Street, catching the attention of passing drivers. It began as a wine-fuelled joke between Jeff and his daughter Jana after seeing Irwin’s Bonds campaign and quickly turned into a full-blown bakery-themed parody.
Baking Meets Boldness
Instead of pythons, Jeff Sanders posed with pastries, including a chocolate-covered treat shaped like a snake draped across his chest. Dressed in Bonds-style undies, white Crocs, and a cheeky grin, he struck bold poses beside the bakery’s roadside stall.
More than just a gag, the shoot aimed to showcase the bakery’s fun, small-town spirit. The video quickly went viral, amassing over a million views on Facebook and Instagram within hours. Locals hailed it as clever and iconic, with some suggesting it belonged in the Gallery of Modern Art, or even as a calendar, which the team is now seriously considering.
A Local Laugh with a Sweet Twist
To go with the parody, Kenilworth Bakery launched limited-edition python-themed pastries, both sweet and savoury matching the cheeky spirit of the shoot. The idea was a hit, drawing lines of curious customers eager for a bite and a selfie with Jeff.
Despite the laughs and viral fame, the heart of the story remained local. Jeff, who revealed a heart surgery scar beneath the pastry snake, said the shoot was about body confidence, fun, and small-town pride.
While Irwin’s campaign boosted his polished public image, the bakery’s version sent a different message: have a go, make people smile, and support your community — belly and all.
Published 10-April-2025